The state controls all the national TV stations in Belarus, and the biggest media group in the country is the National State Television and Radio Company of the Republic of Belarus.

The Belarusian Telegraph Agency, the main news agency, is also state-owned. Foreign ownership of media companies is limited to 20%. However, most of the news content comes from Russia, as many Russian TV channels are broadcasted again. The main Russian TV channels operate as local companies in Belarus.

Russian language is more common than Belarusian in daily life as well as media. Online media has more freedom than traditional ones, and the internet access is increasing, which allows more variety of news sources. More than 70% of Belarusians get their information from social and online media rather than the mass media.

Reach out to Belarusian media as geopolitical boundaries are changing As Russia’s invasion of Ukraine changes the global boundaries, supply chains are rearranged, and geopolitical dynamics are shifting.

Despite facing sanctions from Europe and the United States for its pro-Russian position, the Eurasian Economic Union member states remain among Belarus’s most significant trading partners. While maintaining trade relations with countries such as China, Poland, Northern Ireland, Lithuania, the Netherlands, Türkiye, and Italy, Belarus also actively trades with CIS countries. The Foreign Ministry states that Belarus is indeed expanding its presence in Asia, Africa, the Americas, and Oceania.

This makes Belarus a valuable market for brands operating in countries that have ongoing trade relations with Belarus. Press release distribution in Belarus can help reach consumers in the market.